Dating sites have a tendency to view a increase in traffic between brand new Year’s and Valentine’s Day.
But it is not merely the dread of February 14, aka ‘singles understanding day’, that gets individuals registering.
As internet dating solutions become ever more popular – with 15per cent of all of the United states grownups reportedly having utilized one – these websites are cleverly making use of consumer need.
Though some bigger online dating sites count on tv or PPC advertising, good old fashioned content advertising stays a terrific way to attract a clientele.
Here’s a glance at just a examples that are few. Also to find out more with this subject, check always these Econsultancy resources out:
OKCupid had been one regarding the online that is first web sites to utilize content to push its general strategy. Continue reading