Too sexy for his robe: this offending Sporting Index ad has been prohibited by the ASA as most likely to cause offense to ‘a significant quantity of Christians.’
The united kingdom’s Advertising Standards Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously unpleasant’ and slamming it for linking gambling to prowess that is sexual. The offending ad featured an image of Rio de Janeiro’s Christ the Redeemer statue which had been altered to show Christ holding a bottle of champagne with a bikini-clad woman draped around him. The words ‘There ‘s a more exciting part to Brazil’ showed up at the end of the web page, while additional text offered £500 in free bets.
The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One associated with complainants was the Christian organization Evangelical Alliance, which claimed that the ad was more likely to cause offense that is widespread.
Link to Sexual Aptitude
In its protection, Sporting Index said that the imagery had been opted for because it represents Rio de Janeiro and not due to its religious importance, and added that it was in fact digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun. Continue reading