Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about internet dating. Lumen could be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals rather than the typical more youthful end of this age spectrum – over-50’s are Lumen’s the desired clientele.
Despite a busy web site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million within the app.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the occasions and problems with online dating sites.
Dating apps are wide ranging. Any brand new app this is certainly wanting to scale requirements an unusual kind of strategy and Argouges is wanting new things ; “Our company is testing plenty of various marketing techniques, employing a mixture of on the internet and offline, with a consider offline because you want to satisfy our individual base and build a dialogue up with them. For instance, this month we are going to a selection of sporting, musical and social occasions that are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of. Continue reading